Branding

Branding is the identity to the company, which is why I approach branding design with compelling brand strategies, engaging brand experiences, and memorable brand identities. With effective messaging, marketing, and mutual trust I help businesses create relationships with their audience.

My branding experience ranges from creating brand guidelines, Employee Handbooks, logo design, to brochure design and more.

Brochure Majors

Outlined and designed brochures for over 25,000 Columbus State Community College students while working with HR, marketing, business coordinator, and creative director.

Brand Guidelines

I created the entire Brand Guidelines for an insurance company from end to end. It was a 20 page project outlining the companies mission, purpose, tagline, iconography, photography, typography, logo, lockup, color palettes, etc. I collaborated with the marketing team and creative director for this project.

Employee Handbook

I redesigned The Japan Marketplace's 40 page employee handbook. I collaborated with HR, general affairs, assistant director, director, and CEO to design and deliver over 250+ handbooks to employees.

Food Labels

I have created numerous labels for different food products within our stores. I have extensively worked with other languages and keeping in mind accessibility.

Yumiko An

Yumiko An is a green tea instructor. I helped create the logo and business cards for her. She requested a more traditional look with colors that reflect matcha powder. The circle is called Enso which is a sacred symbol in Zen Buddhism. It represents connection, the circle of life, and beauty in imperfection.

I2B Logo Design in Color, Grayscale, and Inverted Color

I2B is a fictional company that I designed a logo for.  I2B is a software manufacturing company that develops secure storing technology and information sharing software.

TKPIMO Logo Design in Color, Grayscale, and Inverted Color

I created a mockup logo with the intention of a luxury look. The logo displays two golden ginkgo leaves, because in Japanese culture the ginkgo leaf represents hope, beauty, and longevity.

Aroma Laboo

Aroma Laboo is an Acupuncturist, Medical Aroma Advisor, and Yoga instructor company. Here my client requested a business card that was fun, colorful, welcoming, and yet still professional looking.

Gracie Becker Logo Design in color, grayscale, and inverted color

Gracie Becker is a professional photographer and videographer stationed in Columbus, OH. Her vision was a logo that represented her, which in this case was her initials and her favorite animal as requested.

L'Ecole 41 Logo Design in Color, Grayscale, and Inverted Color

L'Ecole 41 is a Walla Walla artisan winery that I designed a mock up logo for. L'Ecole means school in French, so I designed a telescope to encapsulate the discovery that comes with education.

Flyer

One of the biggest components of flyer design is grabbing attention and invoking a call to action. I keep this in mind when promoting businesses and events to create designs that are interesting, attention grabbing, and informative.

Sales

Managed sales operations at events, overseeing the end-to-end process of designing, ordering, packaging, selling, and logging inventory, expenses, and profits using Adobe illustrator, Photoshop, and Excel

Photography

Photography immortalizes landscapes, events, and art. My goal as a photographer is to convey messages and capture the beautiful moments found in this world.

Packaging

Packaging plays a crucial role in branding, marketing, and providing information about the product. Often times it is the first interaction the customer has with the company which is why I consider these factors when designing packages. To both express the companies brand identity while also being informative of all the information a customer would need.

L'Ecole 41

L'Ecole 41 is a Walla Walla artisan winery that I designed a mock up logo, mock up wine bottle label, and mock up gift box. I wanted to ensure that the galaxy theme was consistent throughout the whole design process.

LIFE WTR

LIFE WTR is a water bottle company that I designed a mock-up logo, mock-up water bottle package, and mock-up water bottle box for. My intention was to create a theme that resonated with their tag line "Refresh Your Mind, Restore Your Body". I created a logo of a women meditating within tropical plants because that symbolizes the tranquility experienced by drinking LIFE WTR.

Illustration

Illustration has always been a fun hobby of mine since childhood, I've done traditional art in many mediums such as pencil, oil, acrylic, etc. I've also done digital through multiple programs such as Photoshop, Corel Painter, and Illustrator.

Apparel

Took up this project as a fun hobby where I designed a jacket from scratch and stitched designs onto jackets.

Blue Sailor Jean Jacket

This is a jean jacket that I designed from scratch.

Blue Fuji Hanten

The patch was designed and hand sown onto a traditional winter coat called a "Hanten"

Red Cherry Blossom Hanten

I designed and hand sowed the patch onto this hanten.